1. Not available in New York.
2. The annual cost of this feature is 1.25% (1.45% for joint life coverage). The cost may increase or decrease at any time, but will never exceed 1.75% annually (1.95% for joint life coverage).
3. The hypothetical example is for illustrative purposes only and does not represent the past or future performance of any specific annuity or investment option. Your actual performance will vary, and fees will apply. If your net rate of return was zero or negative, then a step-up will not take place. There is no guarantee that markets or your contract value will rise. The graph assumes an initial investment of $350,000 with an average gross return of 8.86% that is reduced by average fund management expenses of 1.11%, and maximum insurance charges of 3.65%, which results in a net average return of 4.10%.
4. The hypothetical example is for illustrative purposes only and does not represent the past or future performance of any specific annuity product or investment option. Your actual performance will vary, and fees will apply. The contract value will fluctuate with the market, but the Withdrawal Benefit Base is an independent value used to calculate lifetime income. The Withdrawal Benefit Base is not a cash value, a surrender value, or a death benefit. It is not available for withdrawal, it is not a minimum return for any investment option, and it is not a guarantee of contract value.
5. In this hypothetical example, the Withdrawal Benefit Base (WBB) is $350,000 and the Withdrawal Percentage is 4% (for ages 65 to 79), which results in $14,000 of initial lifetime income. The WBB and the resulting annual lifetime income will grow by 2.5% each year unless you take an Excess Withdrawal. If your investments performed well and the annual step-up is greater than the 2.5% Plus Factor, then the WBB is increased to this higher amount. Hypothetical results are not intended to predict or project future performance of any investment option within the Sun Life Financial Masters variable annuities or any particular variable annuity.

The 8% Bonus is simple interest and is available until your 10th contract anniversary (this is called the Bonus Period), and is credited in each year prior to taking withdrawals. Once you begin taking lifetime income, the Bonus Period and the 200% Benefit Enhancement end. Certain withdrawals (such as Early or Excess Withdrawals) beyond what is available through the optional living benefit will also end the Bonus Period and the 200% Benefit Enhancement, and may substantially reduce the guaranteed amounts provided by the living benefit.

The Benefit Enhancement is equal to 200% of your first-year purchase payments and 100% of purchase payments made in subsequent years. Certain withdrawals will proportionately decrease the Benefit Enhancement, while an Excess or Early Withdrawal, or lifetime withdrawals will end this feature. Purchase payments after the first contract year increase both the Withdrawal Benefit Base and the 200% Benefit Enhancement by the same amount; therefore, you will not receive any additional benefit under the 200% Benefit Enhancement because of such payments.

Sun Income Maximizer Plus is an optional living benefit available with the Sun Life Financial Masters variable annuities at the time of application and for an additional cost. This benefit has conditions, limitations, and investment restrictions; please see the variable annuity prospectus for details. You can cancel the optional living benefit at any time. Once cancelled, the benefit cannot be reinstated. Please note that the timing and amount of your withdrawals under Sun Income Maximizer Plus may significantly affect rider guarantees, and in some instances could severely reduce benefits under the rider.

All withdrawals of taxable amounts, including earnings, are taxable as ordinary income and, if taken prior to age 59½, may be subject to a 10% federal tax penalty.

Variable annuities are long-term investment vehicles designed for retirement purposes and are subject to market fluctuation, investment risk, and possible loss of principal. Guarantees are based on the claims-paying ability of the issuing insurance company. Guarantees do not apply to the performance or safety of amounts held in the variable sub-accounts. Products and features may not be available in all states.

You should carefully consider the investment objectives, risks, charges and expenses of an investment in a variable annuity. The prospectus contains this and other important information. Please read the prospectuses for the variable annuity product and the underlying investment options carefully before investing or sending money.

Sun Life Financial Masters variable annuities are issued by Sun Life Assurance Company of Canada (U.S.) (Wellesley Hills, MA) in all states except New York. In New York, the contracts are issued by Sun Life Insurance and Annuity Company of New York (New York, NY). Variable products are distributed through Sun Life Financial Distributors, Inc. All three companies are members of the Sun Life Financial group of companies.

NOT FDIC/NCUA INSURED – MAY LOSE VALUE – NO BANK/CREDIT UNION GUARANTEE – NOT A DEPOSIT – NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

SLPC 22643 (11/10) (Exp. 11/12)